How to run a successful blog

In this day and age, the internet is filled to the brim with blogs of every description and conceivable kind. Here are a few basic tips on how to create your own successful blog that will stand out among the masses, help you promote it and build a loyal audience that will keep coming back for more.

The basics of blogging

The first and most important part of creating and maintaining a successful blog is to consistently post fresh content as often as possible. This will ensure that your audience always has a steady stream of new content to come back to and increases the chances for a particular post to go viral.

It’s also vital that you create content that encourages audience engagement and promotes healthy discussion in the comments section.

To ensure that you don’t get burned out and lose interest in your blog, it’s important to pick a topic that you are really passionate about.

In order to create a successful blog, you need to create content that is compelling and is housed on a well-designed platform. You need to think about your overall brand and design or have a logo designed for you that really captures your brand perfectly.

To promote your blog and grow your audience, it’s vital to establish a social media presence on Facebook, Twitter and Instagram. This will let your audience know when you’ve posted a new article and encourage even more feedback and engagement.

How to make money

Ideally, to make money you will have to put in money first. A free blogging platform is rather limiting and, more often than not, will simply not allow you the freedom to create a blog that is likely to generate a steady income. The best blogging platform, by far, is because of the freedom it allows its users.

If you’d like to make money via your blog, the best ways are to either run ads or sell products and services. The best way to run ads on your blog is to use Google Adsense. To sell products and services on your blog you will need to create an online store. The best WordPress e-commerce plugin to use is WooCommerce.

To read more about how to set up a blog click here.

Stay positive

Jokes are one thing but it’s best to avoid creating negative content that will end up creating a toxic space for you and your audience. Don’t try to create traffic just for the sake of it. Focus more on creating meaningful content that adds value to your readers’ lives.

It’s also important to remember not to be too much of a perfectionist right in the beginning. Your writing may be far from Pulitzer Prize-winning at the jump but the more you write, the better you will get.


Discover the latest trends and tips that shape an ever-evolving digital world.


Mobimeme offers content marketingSEOanalyticssocial media management and expert direction in the digital sphere. Building and growing an online audience for your business is what we do best. Get in touch with us to find out more about our package offerings and how you can improve your website and following.


Follow us on FacebookInstagram and Google+ for more articles, videos and content to keep you inspired.

What do you think?

47 points
Upvote Downvote

Written by Taryn Hill


Leave a Reply

Your email address will not be published. Required fields are marked *


Cape Town nightlife

Advice for partying at night in Cape Town

Plastic pollution in the ocean

180 countries agree to tackle plastic pollution in the ocean