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Quick facts about content marketing

Here’s why it can benefit your business

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If your website is the first impression for potential customers, then your content is your first conversation. The aim of any business is to turn conversations into sales conversions and get people to buy your product or service. And that’s exactly what we do for our clients.

To start a successful business, you need a strategic plan of how to market your offerings effectively. The digital age means that websites are now staples of any business and as such, a proper marketing strategy is needed that is optimised for the online world.

Here are a few facts that we’ve picked up through the years about content marketing that show why it is the way forward for online businesses and websites:

  • 80% of people prefer to get information about a company through articles or visual content rather than through an advert.
  • Content marketing is about 60% cheaper than traditional marketing and actually generates three times as many leads for your business.
  • 60% of marketers create at least one piece of content per day.
  • 69% of marketers say that custom content is more effective than advertising or public relations statements.
  • The most effective online marketers actually track their results and ROI.
  • Year-on-year growth for unique site visits is seven times higher for businesses using a proper content marketing strategy.
  • 78% of chief marketing officers believe that custom content is the future of marketing.
  • Conversion rates are almost six times higher for businesses using content marketing.
  • Social media is used by 87% of marketers as the preferred delivery system for content.

These results come from various studies and research conducted over the past few years and show that content marketing is an effective strategy. In the long-run, it is cheaper and the returns are greater for companies who use content marketing rather than traditional advertising methods.

If you wish to partner with someone who knows how to apply the best practices when it comes to content marketing, don’t hesitate to reach out to: zani@mobimeme.com.

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Mobimeme offers content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. Get in touch with us to find out more about our package offerings and how you can improve your website and following.

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Written by Joshua Oates

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