Following Volkswagen, Opel, Kia, Peugeot and Nissan, Renault is the most recent automobile manufacturer to undergo a brand identity transformation. The French automotive company has announced that a new logo, the ninth in its history, will be standardised shortly.
Renault’s brand logos have been very traditional. Despite the fact that the organisation was borne by a single design from 1992 to 2015, the rapid deployment of this logo was deemed an urgent task for the brand.
New Renault logo developed for electric cars
Renault will be revealing their new logo in 2022. The new corporate identity has been in the works since 2019, and Renault agreed that it would be appropriate to debut it first on the electric supermini (the new Renault 5), as that prototype represents the ‘Renaulution’ strategy to embrace electrification.
Renault is planning to launch seven new electric vehicles by 2024, but the conventional badge doesn’t fit as well on a flat body panel. The brand believes that its identity would be better reflected on the front of its vehicles with its new interlaced diamond logo that can light up.
New logo is clean and simple
Graphic designers and product managers have been negotiating and developing the new logo with the aim of delivering an uncluttered identity with no signature or typography. Gilles Vidal, Renault’s design director, has announced that all Renault vehicles will be emblazoned with the latest logo by 2024.
He describes the updated badge as “a real timeless signature, without unnecessary effects or colours, with a contemporary takeover of the lines, an integral part of our graphic heritage.” As Renault intends to transition to an electric vehicle transmission offering, the company wishes to distinguish itself from its petrol and diesel legacy, with this new badge serving as a curial within this respect.
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