The world has gone AI-mad. Since the recent launch of ChatGPT, several other companies have launched their own versions of AI software and chatbots, including Google and Microsoft. AI is not a new technology – it’s been in development and in various stages of public release for many years. Just think of Apple’s Siri or Amazon’s Alexa; both are intelligent software that have been helping us for years by making certain tasks automated.
That’s the point of AI – to make our lives easier and more efficient by automating certain tasks. But many people, especially those in creative industries, are worried that AI will soon replace their jobs. From writing and art to data entry and scheduling, these intelligent systems are now capable of performing human tasks with accuracy and speed.
AI is undoubtedly transforming many industries and jobs, but is it good enough to completely replace experienced people just yet? We actually put AI to the test in order to see if writers are in danger, but the results could be replicated for many other jobs with a similar outcome.
Is AI good enough to replace writers?
ChatGPT, Google Bard and other AI systems are trained to generate human-like text and conversations. They can all understand questions and provide coherent, context-specific answers. They use complicated algorithms to deliver exactly what you ask for, based on all of the human-generated text on the internet.
To get a better understanding of AI technologies and their ability to write like a human, we asked a simple question… “What is the future of AI and the possibilities for content writing?”
This is what ChatGPT said:
“The future of AI in content writing is promising, as it has the potential to greatly improve the efficiency and effectiveness of the process. AI-powered tools can assist with tasks such as research, keyword optimisation, and even writing entire pieces of content. However, it is important to note that AI is not yet advanced enough to completely replace human writers, as it still lacks the creativity and nuance that humans possess. Additionally, it is important to consider the ethical implications of AI in content writing, such as the potential for AI-generated content to spread misinformation. Overall, AI has the potential to greatly enhance the content writing process, but it should be used in conjunction with human oversight and expertise.”
While this response is excellent, it acknowledges that AI has some limitations when it comes to writing. It can certainly perform the task adequately, but it lacks certain features when it comes to nuance, creativity and country-specific dialects, including slang words. Text generated by AI still needs editing and human revision to make it perfect.
AI knows it’s limited when it comes to writing
Once again, we asked ChatGPT to discuss its limitations when it comes to copywriting. Here’s what it said:
“ChatGPT, like other language models, has several limitations when it comes to content writing. Some of these limitations include:
- Lack of creativity and originality: ChatGPT is based on patterns in text it has seen in the past, so it may not be able to generate truly original content.
- Lack of context and understanding: ChatGPT is not able to fully understand the context and meaning behind the text it generates, so it may produce content that is inappropriate or inaccurate.
- Lack of understanding of the content’s purpose: ChatGPT is not able to understand the purpose of the content it generates, so it may not be able to produce content that is tailored to a specific audience or goal.
- Lack of understanding of the content’s tone and style: ChatGPT is not able to understand the tone and style of the content it generates, so it may produce content that is not consistent with the desired tone or style.
- Bias: ChatGPT is trained on a dataset from the internet, which may contain various biases. So, the generated content may reflect these biases.
In conclusion, ChatGPT is a powerful tool for content writing, but it should be used in conjunction with human oversight and expertise to ensure that the content produced is accurate, appropriate, and consistent with the desired tone and style.”
So even AI knows that it has various limitations, which means that writers are safe for now. This will also apply to many other jobs where AI poses a threat. The fact is humans cannot be replaced by the current state of AI. Instead, it should be viewed as a useful tool to automate mundane tasks and make your job more efficient.
Working with AI for content creation
Many digital marketing agencies will be looking into AI and how it can help them deliver more value to their customers. The potential for AI is massive, especially when it comes to research and fact-finding. AI is really useful for finding information and delivering accurate answers for articles. Writers should lean on these technologies in the initial stages of their research.
However, AI-written text lacks creative flair and can be extremely formulaic, so writers should not rely on these tools to create their articles completely. The text needs quite a lot of editing and creativity to be poured back into it. Articles should always be original and inspired, not churned out by computers and software.
Arthur Goldstuck from World Wide Worx summarised it best. AI has the skills and writing capabilities of a 12-year-old. It can be very factual, but these stats need to be verified and checked. The writing is not exciting, although it can be technical and can give feedback like a search engine. AI cannot replace writers with inspirational or creative pieces, but it can be good for short captions, social media posts and other bits of website copy.
Writers need to review, check, edit and correct AI-generated text. It’s vital that the content you create is accurate, appropriate and consistent with the tone of your brand or customer. As with many jobs and industries, AI is here to stay, but it’s not replacing real jobs any time soon.
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