Google has just launched its latest artificial intelligence (AI) creation, called Gemini. This tool was developed by Google DeepMind, a research laboratory in London that specialises in artificial general intelligence (AGI), which means that the software can understand and learn the world in a similar way to humans.
These AI systems can play games, solve complex puzzles and make scientific discoveries, which means that they are the closest thing we have to the human brain at the moment. Google Gemini was launched in December 2023 as a multimodal large language model that companies can use for various purposes.
There are three sizes available for purchase; Ultra, Pro and Nano. These are tailored to business sizes, from individual free-lancers to large, multinational enterprises. Gemini is designed to be more capable and versatile with the ability to understand text, generate content, translate languages and answer questions on any topic.
Key features of Google Gemini
This AI tool is multimodal, which means that it can understand prompts and generate text, images, audio and videos. This makes it more useful than language models that simply create text-based answers to prompts.
While it’s still under development, Gemini outperforms many other AI tools when it comes to understanding language and the nuances of dialects and slang. It also has the best translation capabilities for any Google tool developed so far. Lastly, Gemini has already proven highly capable of creating code for other software and programmes.
This tool is highly scalable thanks to its three-tier architecture. Small companies can start on the Nano package but move up to the Pro and Ultra packages if they grow. Employees can use Gemini various devices, from smartphones and laptops to tablets and supercomputers.
How digital marketers can benefit from Gemini
As a capable and state-of-the-art AI tool, digital marketers can enhance their campaigns and capabilities through Gemini. They can use the tool to create tailored content across various channels. Gemini will analyse the inputs and user preferences to generate highly personalised text, images and videos, leading to better results for marketing campaigns.
It also has the ability to create predictive targeting for audiences, going beyond simple demographics and interests. Gemini can predict user behaviour and customise adverts to the audience, delivering the right message at the right time.
It’s a highly useful tool when it comes to creative output. When marketers are stuck on an idea or hit the inevitable brick wall, Gemini can create brainstorming suggestions for articles, social media posts, captions, video scripts and more. This can help marketers to spark their creativity and overcome writer’s block.
What’s more, Gemini uses data-driven insights to optimise its results. This allows marketers to gain a deeper understanding of their audiences and their reaction to campaigns. Through AI-powered data analysis, marketers can optimise their campaigns based on the insights gleaned by Gemini.
Lastly, this AI tool can be used for predictive forecasting – or judging the outcome of marketing campaigns before they’re launched – which allows marketers to optimise budgets and allocate resources to improve the return on investment (ROI).
Improving productivity with AI
Like any other AI tool, Gemini can be used to boost productivity and efficiency. By automating repetitive tasks, marketers can focus on more meaningful jobs and higher-level strategies. AI can handle the keyword research, copy creation and reporting – but remember that as a marketer, you will still need to check the work and add specific details where necessary.
Gemini can perform market research and identify trends from the data. This is another time-consuming task that marketers can get bogged down with. The tool can understand customer behaviour and inform your overall marketing strategy.
These are some of the ways in which marketers can use Google Gemini to improve their lives and output. As AI continues to evolve rapidly, these tools will be updated to offer more effective results and a wider range of capabilities. Marketers should be using AI as a tool to help them rather than fighting the technology.
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