Keyword research helps you learn more about your target market, informs content and marketing strategy, helps you attract more traffic to your website, and essentially lets you know whether or not you’re making any progress.
In a nutshell, SEO keywords are words and phrases in your web content that enable people to find your site and via search engines. Executing professional SEO and keyword research will ensure that your business thrives and doesn’t fade into obscurity on the dreaded second page of a Google search.
Follow these 3 simple steps to do better keyword research and rocket your website to the top of Google :
First and foremost, it is important know your business and to ask yourself whether a specific keyword is relevant to your website’s content. You can start by making a list of all the relevant topics your business covers and then come up with a list of keywords based on those topics. The keywords you research are those that you think are important to rank for in search engine results pages based on what your target market is searching for and what terms they might use to find specific content.
To get an even broader idea of what keywords people might search for about a specific topic, do a search for a keyword and take a look at the searches related to that word or phrase. You can also search for your keywords in forums, on Wikipedia and on Reddit to help you identify what your target market is most interested in relation to a specific topic.
It’s important to understand the different types of keywords. There are head keywords, body keywords and long tail keywords. Head keywords are single word phrases with a lot of competition, long tail keywords are long, 4+ word phrases that make up the majority of searches online but in order to get high volumes of search engine traffic you would have to churn out an inordinate amount of content with that specific phrase.
Body keywords are 2 – 3 word phrases that are the sweet spot to focus on in between. They always have lower competition than head keywords and you will usually rank for closely-related long tails automatically.
The easiest way to come up with body and longtail keywords is to use tools such as https://soovle.com/. Simply type in a head keyword and find out what the highest ranked body and longtail keywords are.
To obtain knowledge on keyword demand you will need to visit research resources such as:
These tools help you discover and prioritize keywords, provide you with accurate monthly search volume data and give you an estimated click-through rate.
You can also search for a keyword or phrase in major search engines to take a look at the number of search advertisements that come up. This is often signals how high-value a specific keyword is.
And that about covers it. Good hunting!
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