Instagram has over one billion monthly active users since June 2018, so there’s no reason why you shouldn’t be able to get quite a large following in a fairly short amount of time. In order to grow your Instagram account’s audience, it’s important that you have a daily regime that you stick to.
Whether you’re wanting more followers on your personal Instagram account or are looking to build your company’s account, here are a few everyday tips to help you get started.
Engagement
A crucial step to growing and maintaining your following is to personally engage with your followers and potential followers. Browse accounts of people you follow and leave comments on photos that show genuine interest and appreciation of their posts. You should also go through the comments on your posts and respond to as many as possible.
Post quality content as often as possible
It is vital to post at least once a day but the more you post the more your following will grow. 38% of users check Instagram multiple times a day, so it’s important to be able to have fresh content every day.
You should also ensure that every post is of the highest quality and standard.
When to post
Due to Instagram’s algorithm, it’s essential that you post at the most optimal times. Instagram replaced the chronological feed with an algorithm that gives priority to posts with higher engagement. So, in order to know when to post, you need to be aware of where the majority of your audience is located and post based on when they’re most active on Instagram.
As a general rule, the best time to post on Instagram is between 3pm and 4pm from Monday to Thursday. However, you should experiment as much as possible with your posts to see when you’re getting the most engagement and stick to a routine that works best for your audience.
Hashtags and geotags
Hashtags are everything when it comes to Instagram. You should never have less than 11 hashtags on each post. The more hashtags you have on a post the more likely you are to attract followers. Make sure that your hashtags are relevant to your posts.
Avoid clickbaity hashtags and research the right ones to ensure that you’re using ones that most users will search for. You should also use geotags where appropriate to attract more followers. This is done by choosing a location (underneath the caption box) when uploading an image.
Captions
A great caption will encourage more user engagement. Never post anything to Instagram without a caption. Ensure that your captions are original, funny, inspirational and relatable, depending on your brand.
Follow
You should try to follow at least three brand-related accounts every day. This will ensure that you pique the interest of other users. It will keep you up-to-date and in the loop with all the latest content from similar users.
Consistency
The longer and more consistently you stick to these tips, the bigger your audience will grow over time. Be sure to keep posting quality content and be genuine with your engagement to ensure that you keep and build a solid following.
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