Advertising and content marketing are two industries that are perfectly suited. Advertisers ensure that a brand’s products and services are delivered to an audience through various media. Content marketers like us, on the other hand, focus on the creation of online content for websites, ensuring that the site’s search engine rankings are optimised and that it stays up-to-date with fresh articles and videos. This content is then boosted to a targeted audience via social media channels.
Getting a message across to a wide audience is the primary goal of any advertising agency. Newspapers, radio and television used to be the chosen media for these agencies but nowadays, the internet is the primary platform. Content marketers populate a website with articles and videos in order to attract a targeted audience and promote the core offerings of a brand to potential customers.
How content marketers can support advertising agencies
Teaming up with an experienced content marketing team, like us, will enable your agency to transform into a full-spectrum media company. You will have the capability to scale online performance in real-time and add search engine optimisation (SEO) to your advertising offerings.
By teaming up with a content marketing team, your client’s website search engine rankings and reach will improve drastically. As content marketers, we can integrate ourselves into your advertising agency and handle client interactions and website content on your behalf.
Content and advertising are vital components of brand awareness and audience-building. The two fields can support one another and help a website grow in the ever-expanding online sphere. By partnering with us, advertising agencies can add article-based search engine optimisation (SEO), social media management and feedback reporting to their list of offerings.
The importance of having the right marketing team
Content is such an important part of websites but it does not always get the credit that it deserves. Too often, the task of writing is delegated to someone who is not a professional writer, which can cause project delays and a poor conversion rate. We know how to write for an online audience and maximise the SEO within our articles.
A great advertising team needs to have someone spearheading content creation. We have experience in strategy, as well as in writing web content, educational marketing copy and persuasive conversion text. This ensures that your core offerings are communicated clearly and are directed to your target audience online.
How to integrate online content creation with advertising
If you have content creators and advertising teams at your disposal, combining their expertise and resources will benefit your agency. Start by identifying the strengths of your team members and using these to maximise the performance of your campaigns – both in print and online.
Next, the two teams need to work together to ensure that the core message of a brand is delivered effectively. This ensures that the audience receives a unified voice, whether seeing content online or campaigns in print. The two teams need to constantly communicate with one another to align their campaigns with the overall brand message.
The two practices may differ slightly but they can work like a well-oiled machine when combined properly. Speak to us about starting a partnership with your advertising agency. We are experts in the content marketing field and can help your website grow by building an engaged audience.
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Mobimeme offers content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing an online audience for your business is what we do best. Get in touch with us to find out more about our package offerings and how you can improve your website and following.