Mobimeme has worked closely with IWESCO since February 2020. This contract cleaning and waste control company is based in Tshwane, but they had an office in Cape Town at the start of the partnership.
During the digital marketing campaign, IWESCO has grown its core business by nine percent and opened new offices in Durban, Port Elizabeth, Mbombela, the Transkei and Mossel Bay. IWESCO did not use any other advertising methods during this time and we started the partnership with a new website and zero audience.
Every month for the past year, we have written just six articles for their website and posted the links to this content on IWESCO’s social media platforms. All of the articles were optimised for search engines and contained hyperlinks to other pages on the IWESCO website.
An additional ad spend was used to boost these articles to a wider, targeted audience on Google and through the company’s social media channels. In just over 12 months of extensive campaigns, here are some highlights of how the online audience for IWESCO has grown.
- Website visitors – After 13 months of content marketing campaigns, the website was visited by 33 629 users. Just under 88% of these audience members were new visitors to the IWESCO website. Around 85% of them came to the website from the company’s social media channels, while the rest came directly to the site through organic search and typing the URL directly into the address bar.
- Page views – In one year, the IWESCO website had accumulated 51 838 page visits, which means that each website visitor viewed one and a half pages of the site, on average. The best performing article accrued 16 203 page views by 13 705 unique audience members.
- Facebook audience – The IWESCO Facebook audience grew to 8848 dedicated followers in the first year. Our top-performing post, which was boosted to a wider targeted audience, was seen by 81 860 Facebook users and actually opened by 30 730 of these audience members.
- LinkedIn audience – In the last 30 days of the LinkedIn marketing campaign, our content was seen by 3200 people.
Working alongside a national contract cleaning company that also offers waste control, pest control and garden maintenance services, has allowed Mobimeme to really highlight the effectiveness of content marketing, search engine optimisation (SEO) and social media management.
These statistics and audience numbers prove that a well-planned campaign can result in tangible growth for a business and its website. This expands the potential customer base for your company and increases your brand awareness with your target audience.
If you’d like us to help you grow your website audience and manage your social media channels, get in touch with us today to find out more information – including our price list and how we can set up a partnership with your business to help you succeed in the online space.
Mobimeme offers content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. Get in touch with us to find out more about our package offerings and how you can improve your website and following.