At the heart of it all, we build audiences for our partners on their websites and social media platforms. We focus on growing your followers by using various techniques and strategies, through creativity, critical thinking and analytics.
We’ll increase traffic to your website, market your products or services to an active audience, increase your online exposure and create shareable content that will encourage return visitors. Our aim is to create a retention funnel for your business.
We take a few steps to achieve all of this. Firstly, we plan and strategise content marketing solutions for your specific requirements. Then, we produce the content that is geared towards your target audience.
We promote this content on your social media platforms and other paid channels. We then analyse the performance and report back to our partners on where we can improve the strategy. These steps work in building an interested audience who care about what you have to offer.
How do we do this?
Content and SEO go hand-in-hand. Google’s secret algorithm that determines search result rankings changes regularly, but the one thing we know is that content is king. Quality content will immediately boost your Google rankings, along with links back to your website.
Getting your content seen by viewers means that it needs to rank on the first page of Google’s results, and that comes down to SEO. We use a native digital content marketing model where custom content and specialised SEO strategies are used to build audiences. We utilise social media platforms to increase brand awareness and visibility too.
We source news and content from your industry to create bespoke articles and snippets that are then uploaded to your website. We’ll also share the content on your social media channels and grow your audience. This content is engaging and takes the form of written pieces, infographics and videos.
What can we give you?
Our strategies and business model have been proven to give our partners the following:
- Increased brand visibility and awareness.
- Increased brand loyalty, based on engaging relationships with the audience.
- Increased search engine rankings through keyword research and Google AdWord campaigns.
- Increased leads, getting more feet through your door and increasing the potential for sales.
What packages do we offer?
Each of our packages is tailored to your needs and budget. A set-up fee is needed to create your Google Analytics account, an AdWords account and social media pages. We’ll also draft a technical SEO checklist for your business, create a content strategy and conduct monthly analysis and assessment of your content.
- Content deliverables – We begin a consistent content rollout on your website and send you a monthly content roadmap. This will give you an idea of what content will be written and when it will go live. Each package has a different number of content deliverables for the month.
- Social media marketing – We create and post unique social media messages on your own platforms. We’ll share the content we create for you and engage with your target audience. We’ll come up with a paid advertising campaign for your chosen social media platforms, boosting post reach to a wider audience. Like the content deliverables, each package has a different number of social media posts, but our partners are welcome to do their own additional posts if they want.
- Monthly reporting – Each of our partners will get monthly feedback on the performance of their content, social media channels and website. This data-driven report will give you objective evidence of the performance of our content strategy. We’ll track the numbers and tweak the strategy if needs be, giving us more knowledge of your audience.
Why we offer these services
Some of our services can be purchased as stand-alone offerings:
- Content creation – We can offer a broad scope of article types and multimedia content. Online users prefer to see a variety of methods used in an article, so we can write the copy, create videos, design infographics and populate it with high-quality images. Content needs to be well-planned and serve a purpose. We have your audience in mind and strive to make the content unique and interesting, and deliver it in various formats via your website and social media platforms.
- Content strategy – We can develop a marketing plan based on content production for your website. A good content strategy can be a cost-effective way to get new leads and traffic through to your site. This strategy will ask why you need content, who you are targeting and how it will help them. The result of a great content strategy is increased revenue, lower costs and a more involved customer base.
- Digital marketing – A key process to getting your content and website seen is through digital marketing. The most cost-effective way to do this is via your own social media channels (Facebook, Twitter, Instagram, LinkedIn etc.). Putting some money aside and paying to boost your social media posts will ensure that more people see it and this can result in more traffic to your site or more followers on your channels. We can also develop Google AdWords and Google Analytics accounts for your business that allows us to market and track the content on the search engine.
- Newsletters – We can create newsletter templates and then produce, edit and send them out to thousands of subscribers. Newsletters are a great business tool as your content gets sent directly to the inboxes of your subscribers.
- Giveaways – We’ll create and run promotions on behalf of our partners, via their websites and social media channels. Competitions and giveaways are a great way to attract new followers and a return audience. Even a simple campaign, such as a weekly photo competition, has proven to be successful. We will manage the whole process and choose the winners. Although giveaways do form part of our more comprehensive packages, we offer this option as an additional rate-card service too.
Get in touch with us today to enquire about our packages and online content marketing offerings.
Mobimeme offers content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. Get in touch with us to find out more about our package offerings and how you can improve your website and following.