The phrase ‘digital transformation’ has been thrown around over the past few years, making it seem a bit redundant and overused. However, actual digital transformation has positively impacted consumers and companies in almost every industry. So is this practice still relevant in the 2020s? Aren’t most businesses ‘digitally transformed’ already, and why does it even matter?
Digital transformation is essential to business success and is redefining corporate relationships. It ultimately boils down to how work gets done and the processes involved in a typical workday. Digital transformation is the most strategic component for every organisation to ensure that they grow and continue to be successful and competitive.
What is digital transformation?
It can take many forms, but essentially digital transformation is the process of implementing new technologies, software and systems that improve business processes. It makes companies faster, more efficient, more secure and better able to meet consumer needs.
This can mean improving and adapting networks to environments, integrating artificial intelligence (AI) and blockchain, harnessing the internet for business growth, migrating work to the cloud, making use of cloud storage and a variety of other technological advancements. With these many variations comes many doors that open for companies to transform their business into a digitised and successful entity.
The benefits of digital transformation
Some of the major benefits of digital transformation include the decrease in costs and the increase in efficiency. Employees can collaborate more quickly with cloud services, where everything is done remotely and at a substantially lower cost for companies. This not only improves profit margins, but also improves customer service and their experience.
In addition, it allows employees to work remotely. Recent studies have proven that employees are happier and just as productive when allowed to work from home. Job satisfaction is a key driving force of a cohesive and motivated workforce. Without it, companies are doomed.
Finding the right digital partner
Partnering with digital companies has allowed businesses to focus on their core operations and offerings, while still growing in the digital space. Work has become faster, easier and more accurate through different digital tools that improve company performance and productivity.
In order to remain competitive and relevant, transformation is the key. The new decade brings a changed experience which will impact companies, networks, people and customers interactions for the better.
Digital transformation does not mean more layoffs and fewer employees; it means greater efficiencies and opportunities for revenue growth and critical functions of a company. The process of improving digital systems is absolutely essential in the 2020s – companies that fail to do so are likely to fall behind and be forced to close their doors.
___
Expand your horizons by consuming knowledge and improving your skills. We share ways to grow your business, educate yourself and acquire the necessary skills to succeed.
Follow us on Facebook, Instagram and Pinterest for more articles, videos and content to keep you inspired.
Mobimeme offers content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. Get in touch with us to find out more about our package offerings and how you can improve your website and following.